Hey, I’m Ajia (pronounced AY-zhuh) š
Good design is invisibleāuntil it’s really good.
I’m currently a Senior Product Designer at Softrams, a Tria Federal Company, where I distill complex government systems (CMS, VA) into digital experiences that could rival any startup.
Prior to Softrams, I led UX research and supported creative direction at GLIDE Design, for B2B, B2C, and nonprofit clients.
I’ve also educated Meta SMB advertisers on its suite of business tools, promoted UX events as Brand & Communications board member for the Austin UXPA, and consulted for projects such as Studio MalagĆ³n, Latinitas, and the Texas Justice Initiative.
Featured Work
Check back soon for more complete case studies
LIQUIBASE
Open source and paid CI/CD solutions

For this change management powerhouse, I designed lead generating landing pages for both ther open source and Pro arms of the company. Post launch, we saw a 21% improvement in website traffic, a 19% increase in desktop traffic, and 41% more mobile traffic.
NUTRABOLT
Parent brand site to attract new team members

As part of my work with GLIDE Design, I led UX research and creative direction to create a site that felt fun, high-energy, and attractive to new potential team members. Post launch, we saw a 476% improvement in goal completions and 470% increased conversion rate.
COLOROX POOL & SPA
eCommerce for a large brand’s niche project

Led creative direction to bring this line of pool and spa products to life. Project included integrating with an eCommerce app, a 3rd party reviews tool, and finding the best way to represent their line from an information architecture standpoint. Post launch, we saw a 50% increase in users, 48% increase in number of sessions, and 55% increase in pageviews.